Role Objectives:

The Assistant Brand Manager is responsible for managing the day-to-day performance and execution of the assigned brand portfolio, supporting product launches, campaign execution, and portfolio optimization. The role monitors commercial performance, analyzes customer and market insights, and collaborates with Commercial, Marketing, and cross-functional teams to identify growth opportunities, improve profitability, and support the achievement of business objectives.

Roles & Responsibilities:

• Manage the day-to-day execution of the Private Label Ready-to-Eat portfolio, with a focus on portfolio performance, profitability, product launches, and communications.
• Own new product launches end-to-end, coordinating cross-functional teams from concept and development through launch readiness, execution, and post-launch tracking.
• Monitor category performance across key commercial, operational, and profitability metrics; identify key drivers and follow up on corrective actions.
• Conduct regular analysis to identify performance gaps, growth and pricing opportunities, and areas for improvement, translating findings into clear recommendations.
• Gather and analyze customer insights, feedback, competitor activity, and market trends to support product development and category decisions.
• Drive portfolio optimization through regular product performance reviews and actions that improve growth, profitability, and overall category health.
• Assist in campaign briefs and follow up on in-app, promotional, and marketing activities alongside the central Marketing and Commercial teams.
• Maintain key category trackers, launch plans, and action logs, ensuring timely follow-up with relevant stakeholders.

Required Education, Knowledge, And Skills:

• Bachelor’s degree in Business, Marketing or another relevant field.
• 2–4 years of experience in brand management, category management, commercial planning, or a similar role within a fast-paced environment.
• Strong ability to analyze commercial and operational data, identify insights, and translate performance into clear, actionable recommendations.
• Demonstrated experience using data-driven and creative strategies to grow brands, improve profitability, and support business decisions.
• Strong project management skills, with the ability to manage multiple workstreams, coordinate cross-functional stakeholders, and deliver against timelines.
• Excellent analytical, critical-thinking, and problem-solving skills.