Role Objectives

The Growth Analyst supports the lifecycle marketing team in executing initiatives and campaigns, aiding in growth strategies for customer acquisition, retention, and monetization. They collaborate cross-functionally, conduct data analysis, create segmentation models, and implement A/B tests to optimize campaigns and user experiences, contributing insights to product teams and refining customer retention strategies. Additionally, they monitor user behavior, conversion funnels, and industry trends to enhance overall growth marketing efforts.

Roles & Responsibilities:

• Support the lifecycle marketing team in executing various initiatives and campaigns
• Assist in developing and implementing growth strategies to enhance customer acquisition, retention, and monetization efforts
• Collaborate with cross-functional teams to ensure seamless execution of lifecycle marketing programs
• Conduct data analysis and research to identify trends, patterns, and opportunities for optimization in customer journey and engagement
• Assist in creating and maintaining customer segmentation models to target specific user groups effectively
• Support the development and implementation of A/B tests and experiments to optimize marketing campaigns and user experiences
• Collaborate with product teams to ensure the integration of growth-focused features and functionalities into the product roadmap
• Contribute to the development of customer retention and monetization strategies by providing data-driven insights and recommendations
• Assist in monitoring and analyzing user behavior, conversion funnels, and user feedback to identify opportunities for improving user experience and conversion rates
• Stay updated on industry trends, best practices, and emerging tools and technologies related to growth marketing and customer lifecycle management.

REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS

• A Bachelor's degree in Business, Marketing, or a related discipline.
• 0-1 years of experience in marketing, with a focus on lifecycle marketing, customer acquisition, or growth strategies
• Proficient in data analysis and research to identify trends and opportunities for optimizing the customer journey and engagement.
• Excellent verbal and written communication skills to present findings and collaborate effectively with team members.
• Advanced MS Excel skills for data analysis and reporting.
• Strong project management and analytical skills to identify trends and opportunities for optimizing the customer journey and engagement.