Role Objectives

As an Assistant Brand Manager, you support the overall brand strategy and assist in managing the P&L, financial analysis, and campaign briefs. You monitor brand performance, gather customer insights, and collaborate with commercial teams to drive growth and optimize portfolio performance.

Roles & Responsibilities:

• Assist in the overall Private Label brand strategy across multiple brands and categories leading and supporting new product introduction, portfolio optimization, commercial performance management, activation, P&L as well as communications

• Assist in managing the P&L and conducting financial analysis to improve sales and profit performance as well as take responsibility for brand budgets, ensuring most effective use of spend

• Monitoring multiple internal and external brand performance metrics and communicating knowledgeably and rapidly reasons for brand’s performance to a variety of stakeholders

• Gathering inputs from customers and research to recommend corrective actions and improvements for specific categories/initiatives

• Assist in monitoring market and competitor performance, translating data into meaningful and actional insights

• Assist in leading campaign briefs and digital marketing activities (in-app, promotions,) alongside the central marketing and commercial teams

• Working closely with commercial initiatives to drive growth across white-space opportunities.

REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS

• Bachelor’s degree in a relevant field.

• 3-4 years of experience in brand management within a fast-paced environment.

• Demonstrated success in growing brands using data-driven and creative strategies.

• Strong flexibility and adaptability to dynamic situations.

• Proven critical thinking and problem-solving abilities.

• Excellent analytical skills to interpret data and make informed decisions.

• Proficiency in written English and Arabic.

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