Assistant Brand Manager - Breadfast Kitchen
Breadfast
Marketing & Communications
Cairo Governorate, Egypt
Posted on Jun 11, 2025
As an Assistant Brand Manager, you support the overall brand strategy and assist in managing the P&L, financial
analysis, and campaign briefs. You monitor brand performance, gather customer insights, and collaborate with commercial teams to drive growth and optimize portfolio performance.
analysis, and campaign briefs. You monitor brand performance, gather customer insights, and collaborate with commercial teams to drive growth and optimize portfolio performance.
Roles & Responsibilities
● Assist in the overall Breadfast Kitchen brand strategy across multiple categories leading and supporting new
product introduction, portfolio optimization, commercial performance management, activation, P&L as well
as communications
● Assist in managing the P&L and conducting financial analysis to improve sales and profit performance as
well as take responsibility for brand budgets, ensuring most effective use of spend
● Monitoring multiple internal and external brand performance metrics and communicating knowledgeably and
rapidly reasons for brand’s performance to a variety of stakeholders
● Gathering inputs from customers and research to recommend corrective actions and improvements for
specific categories/initiatives
● Assist in monitoring market and competitor performance, translating data into meaningful and actionable
insights
● Assist in leading campaign briefs and digital marketing activities (in-app, promotions,) alongside the central
marketing and commercial teams
● Working closely with commercial initiatives to drive growth across white-space opportunities.
REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS
● Bachelor's degree
● 1-3 years of brand management experience in a fast-paced environment
● A proven track record of growing brands through data-informed & creative strategies and tactics
● Flexibility/Adaptability
● Problem solver and critical thinker
● Excellent analytical and problem-solving skills
● Excellent written English and Arabic
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